Inspired by our daily work, our Method Kit compiles a collection of the best theoretical frameworks, practical tools and hands-on tips to successfully apply Design Thinking to your innovation process.
Take some time to explore our Method Cards. They will guide you along the four phases of the Design Thinking process and unlock your creative potential.
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Challenge
Empathize
Define
Ideate
Test
Implement
Human-Centered Design is not a perfect linear process, and each project inevitably comes with its own contours and character. However, no matter what kind of design challenge you face, you’ll move through four main phases: Empathy – Define – Ideate – Test.
Every project starts with a challenge. What is the context of yours and how do you frame your starting point? Contact us if you need help with identifying and choosing the scope of your challenge.
Empathy is at the core of Human-Centered Design. A deep understanding and connection with the target group enables the design of a solution that is meaningful and relevant for that specific user or target group.
The data and findings gathered during the Empathy phase must be analyzed and synthesized into actionable insights. Defining frameworks and tools facilitate the identification of the most relevant opportunity spaces for your selected challenge.
Ideation is all about unlocking creative potentials. Starting off from a well-defined problem statement and through the application of creative techniques and tools, a large quantity of wild ideas and innovative solutions can be generated.
Crazy ideas and concepts need reality checks to be validated. Building and testing a prototype directly with users through several iterative feedback loops will generate unique insights that will refine your final proposed solution.
Once the innovation concepts are validated, they can be transferred back to the organization and the operating environment. You don’t know how to start this process? We’re happy to help.
Select a phase to learn more about it
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